Enabling rural and semi-urban youth with talent in creative arts to be financially self-reliant.
Arts touching the stream of Indian Economy will create a ripple that will flow far and wide and nourish our generations to come.
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Narayana’s ArtNirbhar Bharat Foundation is a Section 8 Social Enterprise NGO.
Narayana’s ArtNirbhar Bharat Foundation is the catalyst enabling a cultural, artistic, and economic revolution in India’s rural landscape with it’s mission to make India #ArtNirbhar. Narayana’s ArtNirbhar Bharat Foundation is committed to enabling rural and semi- urban youth with talent in creative arts to be financially self-reliant. We mentor and enable artists to tap into their creative talents and earn from arts like Music, Dance, Theatre, Performing Arts, Creative Photography,Filmmaking, Writing, and Art Entrepreneurship.
Through multiple structured revenue streams like content production, events, merchandise, publication, studio, learning and development, we work to increase income opportunity for artists in rural areas and smaller towns. We aim to create entrepreneurial and artistic success stories, making the Indian youth self reliant, so they do not have to leave their ancestral villages and migrate to cities in search of livelihood.
By 2034, Narayana’s Artnirbhar Bharat Foundation would have empowered over 1 MILLION rural artists towards self-reliance and sustainable livelihoods.
The foundation is set to initiate 'Shaalas’ and various programs, fostering unique markets and skill sets, particularly for rural women and rural youth, in alliance with prominent global philanthropic and social development organizations.
Artnirbhar Bharat fosters a sustainable and inclusive Arts Ecosystem, aligning with UN SDGs, to empower artists, preserve diverse cultural heritage, and enrich communities through artistic expression.
Richa has recently been awarded Social Impact Entrepreneur of the year by eMERG at their flagship FLLN event sponsored by MSME, Government of India.
Richa is a Filmmaker by profession and the CEO of Keshava Productions Pvt Ltd, an award-winning, NFDC empanelled Production Company with clients like Decathlon, ITC, Walmart, Asian Paints, Government of Karnataka, Manipal Global and Indian Air Force. Richa was among the 40 women entrepreneurs trained by Walmart for the prestigious WEDP graduation in 2019.
She has worked as a Filmmaker, Television Producer and Newspaper Columnist for 7 years in Toronto and New York.
Richa has completed certificate courses in Feature Film Writing at the University of California in LA and in Creative Writing at Trent University, Canada. She is a trained Kathak Dancer, an avid swimmer and a renowned Motivational Speaker.
Mrs. Manju Khandelwal is the founder of Manju Creations, a designer boutique hiring over 100 handicraft workers around remote villages and smaller towns around the country. She is a Gold Medalist from Home Science Institute, Agra. She has spent many years volunteering at Matru Chaya, Seva Bharati, Delhi. She is a successful entrepreneur with a client base from Kashmir to Bangalore to New York. She is known for her exemplary handcrafted outfits, pragmatic approach to business and her passion for creating work opportunities for the handicraft workers around the country.
Her unmatched creative talent, ability to make the to maximise utilisation of resources and keen acumen for business has led to her success. As the Director of Narayana’s Bharat, she provides the vision, mentorship and guidance for our product business and the range of unique designs that are manufactured by artisans all over the country. She also mentors Narayana’s Kids, our children’s department and guides them in creative activities.
Our rural society has no shortage of talent. Over generations, communities have been preserving their rich cultures and diverse art and craft, but what limits them, is the lack of platforms to exhibit.
I am glad, Narayana’s Bharat has been one such sincere initiative to bridge the gap and help talent to flourish artistically as well as economically. I’m particularly aware of their commendable initiative in Badrinath region of the Himalayas.
My best wishes to Narayana’s team in all their endeavours.
Narayana’s Bharat is not merely an institution – it is a mission. It’s mantra is empathy and it’s goal is empowerment. It is committed to ushering in a renaissance of self-reliance by tapping into the talent of the youth, who are in the periphery, and bringing them into the mainstream of progress and prosperity.
Art is not a handicraft, it is the transmission of feelings the artist has experienced. I invite y’all to be a catalyst to enable rural and semi-urban youth’s talent in the creative arts, so that they can be financially self-reliant. The way forward would be to develop a sustainable model, in which youngsters of rural villages and small towns can be mentored to enable them to tap into their creative talents in the artistic fields. I fully support the endeavours of Narayana’s Bharat.
Artists around the country are spending their entire lives looking for alternate jobs to survive. I see Narayana’s ArtNirbhar Bharat Foundation as a bright ray of hope for every local and regional artist. Narayana’s Bharat has understood the core issue, and they are linking the talents of artists from rural and semi-urban areas with employability skills. They are reaching out to artists in deep interiors and mentoring them, skilling them in the creative fields. Narayana’s Bharat is making big efforts to train local artists, identify talent, nurture artists, and create robust channels for them to monetise their talents and make a respectable living out of them. Of course, these efforts will act as a great morale booster for these neglected artists and present an opportunity to the world to experience and appreciate the real flavour of Indian art and culture. I wish all the best to such a noble initiative of ever-energetic Richa Khandelwal Bhat.
To provide financial support to disabled artists.
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